Value is a buzzword used in businesses around the world. Managing Directors use the term a lot when they want to avoid nasty little words such as cost and profit.
 
The service we are offering to our customers provides them with more value. The statement above is a common one for those using the betfair poker promotion code. If you can offer your customers value then price does not become the most important part of the deal. The word value when applied to poker is often used to describe a form of betting.
 
There are generally three types of bets, value, protection and bluff. When betting for value you are attempting to derive value for yourself. This can either be information gained or profit earned. When you find yourself on the river and you have the choice to bet you need to evaluate if there is any value in betting. Will you gain information that will add value for you or will you earn more profit.
 
You are HU and on the river holding TdTs on a 6c7c8s4h2c. Your opponent has check called two streets and has checked a third time. If you bet are you really going to gain value? To try and answer this quandary you need to ask yourself a simple question. If I bet will he call with a hand weaker than mine? When you bet in this situation and he calls with a weaker hand you have derived value. But will he really call on this board with a hand worse than pocket tens after you fire three barrels and all the draws made it on the river? This is what people define as thin value betting.
 
Those looking at the betfair bonus note that hecking in this spot will still gain you value because you will be able to note your opponents check calling range o this type of board.